Siasto Café Society rejects the beige clichés of coffee culture. Its identity leans on bold Brutalist typography, softened by playful pinks and loose illustrations that humanize the brand. The result is a vibrant, cohesive system that stands out—though it could dig deeper into storytelling to unlock its full cultural potential.

Molusk rises from the deep with a brand identity that feels alive—tentacles twisting into letterforms, surreal sculptures erupting from a courtyard pool, and menus etched with woodcut-like illustrations. Puro Diseño crafts a restaurant brand in Yucatán that merges fantasy with hospitality, delivering an immersive coastal dining experi

Saint Francis Bar & Eatery in St. Paul doesn’t whisper its story — it sings it in stained glass visuals and gothic lettering. Studio MPLS conjures a brand soaked in symbolism, reverence, and just the right amount of irreverence. This is hospitality branding as holy artform.

A rabbit in a blazer. A fox with a martini. Estudio Albino’s identity for Lobby Bar in Washington D.C. leans into surrealism, high-touch print design, and bold typographic moves—turning a cocktail bar into a visual fable.

Colony House Motor Lodge doesn’t just reference the past—it brings it back to life. Longitude Design’s revival of 50s–60s Americana is tasteful, tactile, and full of character.

Vocam Coffee doesn’t flirt with subtlety. This brand hits hard with heavy black type, stark contrast, and a poetic backstory rooted in emotional clarity. Gangji Kkkkko crafts a visual identity that punches and lingers.

La Condesa doesn’t chase trends. It honors heritage. PLASMA Co’s identity work layers Portuguese-style tiling with contemporary flair, creating an experience that feels both timeless and fresh.

and stellar retail packaging. This critique cuts through the noise to look at the real design work behind the controversy.

RJS Studio’s Pasters branding doesn’t whisper—it sings. A visual feast that trades old‑world pasta comfort for sleek, modern impact. Not your grandma’s trattoria—this is Italian cuisine on a culinary rollercoaster. Read Graze.Media’s sharp take.

Poppy Studio slams Yum Guilt Free into bold identity territory. Black matte, neon pops. Logo bounces. Packaging plays. Risk lives in the attitude. Clean review, sharp teeth.

Pink and forest green. A pizza slice with legs. Defiant headlines and a retro type groove. Motsa’s brand identity by Pamela Picoli and THE COOL BRANDS CLUB doesn’t just serve pizza—it serves personality.

Sin Pena Ni Gloria Gin skips the polite origin story and throws you into a smoky card table scene. Lole&Read delivers a bottle wrapped in vintage-styled illustration and cinematic mood, where every design choice plays to the high-stakes spirit of the brand.

Break Maiden ignites a fresh identity for Zaxby's, blending nostalgia with contemporary visuals for a flavor-full brand experience.

Aragon Estudio’s branding for Karma Protein showcases Swiss-inspired clarity, bold colors, and systematic packaging. While the identity shines in readability and impact, does its clinical minimalism miss an emotional connection?

GRUB is a burger concept with bite—and not just from the beef. Dark X Design revives the classic Americana diner look with a modern snap, flooding the senses with varsity blues, fried yellows, and cheeky ‘50s mascot charm.

Lokol doesn’t whisper “local”—it shouts it through chunky type, sun-washed hues, and a visual system that feels fermented, not fabricated. Designer Carla Palette delivers a neighborhood brand that bucks convention and builds community without cliché.

Mexican Seoul isn’t just a restaurant—it’s a riot in a tortilla. Duzi Studio fuses hip-hop grit, East LA attitude, and Seoul nightlife into a brand identity that punches hard and performs louder. This is collision cuisine with a bootleg soul and vinyl in its veins.

Mitchelton Hotel’s branding proves that restraint speaks louder than noise. This identity blends minimalist design, earthy color palettes, and precise typography to create a hospitality brand that feels timeless, grounded, and effortlessly elegant. A masterclass in hotel branding that shows how place, texture, and simplicity can build lasting impact.