Cherries isn’t just serving soft serve—it’s serving a full brand experience dipped in nostalgia and wrapped for today. The Working Assembly reimagines a classic ice cream shop with bold retro visuals, retail-ready packaging, and a cherry mascot ready for prime time. This is New Americana, designed to scale.

In Melbourne’s crowded street food scene, Bammi doesn’t whisper tradition—it shouts design. With a blistering red palette and bubble-wrapped typography, Hue Studio built a brand that owns the curb. No clichés. No clutter. Just pure, fast-casual firepower, baked into every visual touchpoint.

Marrowe Tea House flips the script on traditional tea branding. No florals. No clichés. Just a myth-fueled identity system with a geometric monkey mark and a story-first design language that carves out space in a crowded, over-soft category.

Domino’s just rolled out a rebrand that hits like a hot slice at 2 AM—clean, bold, and unapologetically craveable. The iconic domino tile gets room to breathe. Typography stretches its legs. And a cheeky new tagline leans into flavor-first marketing. But not everything rises. One design move cuts a little too close to a competitor’s crust.

Break Maiden’s branding for Intermezzo captures the soul of a modern coastal café—refined, relaxed, and beautifully intentional. With understated typography, sun-washed tones, and tactile details, the identity turns quiet design into a lasting impression.

Bolden’s work for Trusta Pizza rockets past cliché with a nostalgic-yet-modern identity full of personality and punch. From a UFO mascot to slab-serif charm, it’s a pizza brand that’s anything but flat.

Il Gatto is no ordinary feline. Hoodzpah’s concept for an Italian restaurant delivers a bold, playful brand system full of retro color, expressive type, and a mischievous illustrated cat. But is it too logo-heavy? We break down what claws its way to the top and what could use a little more stretch.

A swaggering bull on a skateboard. Screaming orange packaging. Manga motion lines and punchy typography. Non Stop® delivers an unforgettable visual system for Zhanggui Aicouniu that redefines what spicy hotpot branding can be.

Firmalt’s brand identity for Maricú isn’t sweet for sweet’s sake. It’s structured indulgence—where regal serif type, opulent color, and architectural packaging turn a pastry brand into a legacy. This is how dessert earns a seat at the high table.

Siasto Café Society rejects the beige clichés of coffee culture. Its identity leans on bold Brutalist typography, softened by playful pinks and loose illustrations that humanize the brand. The result is a vibrant, cohesive system that stands out—though it could dig deeper into storytelling to unlock its full cultural potential.

Molusk rises from the deep with a brand identity that feels alive—tentacles twisting into letterforms, surreal sculptures erupting from a courtyard pool, and menus etched with woodcut-like illustrations. Puro Diseño crafts a restaurant brand in Yucatán that merges fantasy with hospitality, delivering an immersive coastal dining experi

Saint Francis Bar & Eatery in St. Paul doesn’t whisper its story — it sings it in stained glass visuals and gothic lettering. Studio MPLS conjures a brand soaked in symbolism, reverence, and just the right amount of irreverence. This is hospitality branding as holy artform.

A rabbit in a blazer. A fox with a martini. Estudio Albino’s identity for Lobby Bar in Washington D.C. leans into surrealism, high-touch print design, and bold typographic moves—turning a cocktail bar into a visual fable.

Vocam Coffee doesn’t flirt with subtlety. This brand hits hard with heavy black type, stark contrast, and a poetic backstory rooted in emotional clarity. Gangji Kkkkko crafts a visual identity that punches and lingers.

La Condesa doesn’t chase trends. It honors heritage. PLASMA Co’s identity work layers Portuguese-style tiling with contemporary flair, creating an experience that feels both timeless and fresh.

and stellar retail packaging. This critique cuts through the noise to look at the real design work behind the controversy.

RJS Studio’s Pasters branding doesn’t whisper—it sings. A visual feast that trades old‑world pasta comfort for sleek, modern impact. Not your grandma’s trattoria—this is Italian cuisine on a culinary rollercoaster. Read Graze.Media’s sharp take.

Pink and forest green. A pizza slice with legs. Defiant headlines and a retro type groove. Motsa’s brand identity by Pamela Picoli and THE COOL BRANDS CLUB doesn’t just serve pizza—it serves personality.

Break Maiden ignites a fresh identity for Zaxby's, blending nostalgia with contemporary visuals for a flavor-full brand experience.

GRUB is a burger concept with bite—and not just from the beef. Dark X Design revives the classic Americana diner look with a modern snap, flooding the senses with varsity blues, fried yellows, and cheeky ‘50s mascot charm.