Trusta Pizza branding
Trusta Pizza is exactly the kind of brand identity that jolts a category suffering from sameness. Bolden Branding didn’t just design another pizza box—they built a personality that swerves past cliché and lands smack in the middle of character-driven, retro-futurist charm. From the serif-meets-slab logotype to the cheeky UFO mascot abducting a slice of pepperoni joy, this identity leans hard into fun, and thank God for that. The pizza world doesn’t need another wood-fired script font floating over a brick oven backdrop. It needs conviction. It needs to be remembered. And this one will be.
The brilliance begins with the typography. That bespoke logotype brings early-80s Saturday morning cartoons into a present-day Gen Z aesthetic—rounded, chunky, and bursting with friendliness. It’s confident without being cocky, nostalgic without being dated. The custom mascot—somewhere between a Hanna-Barbera alien and a Brooklyn pie-slinger—delivers just enough quirk to give the system legs across merch, signage, and social. The simple but dynamic color palette (deep red, warm cream, and olive green) balances approachability and appetite. Packaging? Stellar. Photography direction? On brand. They even knew when to pull back—those simple menu and signage layouts show restraint, and the brand breathes better for it.
Still, there’s room for growth. For all its visual punch, the system plays it safe in application. There’s a missed opportunity to lean even harder into storytelling—give that UFO a backstory, turn him into an ambassador of flavor, not just a floating gag. The identity builds the stage, but doesn’t always perform. Environmental graphics and motion assets (if they exist) were left out, and they feel sorely missed. A brand this animated deserves, well, animation. How does Trusta Pizza sound, move, react? The world is built. Now it needs some electricity.
But overall, this is a tight, joyful, fully-loaded slice of identity work. It’s smart. It’s sticky. And in a category where too many brands either play it old-school Italian or lean full ghost kitchen generic, this one carves out a flavorful space of its own.
