Pink and forest green. A pizza slice with legs. Defiant headlines and a retro type groove. Motsa’s brand identity by Pamela Picoli and THE COOL BRANDS CLUB doesn’t just serve pizza—it serves personality.

Sin Pena Ni Gloria Gin skips the polite origin story and throws you into a smoky card table scene. Lole&Read delivers a bottle wrapped in vintage-styled illustration and cinematic mood, where every design choice plays to the high-stakes spirit of the brand.

Break Maiden ignites a fresh identity for Zaxby's, blending nostalgia with contemporary visuals for a flavor-full brand experience.

Aragon Estudio’s branding for Karma Protein showcases Swiss-inspired clarity, bold colors, and systematic packaging. While the identity shines in readability and impact, does its clinical minimalism miss an emotional connection?

GRUB is a burger concept with bite—and not just from the beef. Dark X Design revives the classic Americana diner look with a modern snap, flooding the senses with varsity blues, fried yellows, and cheeky ‘50s mascot charm.

Lokol doesn’t whisper “local”—it shouts it through chunky type, sun-washed hues, and a visual system that feels fermented, not fabricated. Designer Carla Palette delivers a neighborhood brand that bucks convention and builds community without cliché.

Mexican Seoul isn’t just a restaurant—it’s a riot in a tortilla. Duzi Studio fuses hip-hop grit, East LA attitude, and Seoul nightlife into a brand identity that punches hard and performs louder. This is collision cuisine with a bootleg soul and vinyl in its veins.

Mitchelton Hotel’s branding proves that restraint speaks louder than noise. This identity blends minimalist design, earthy color palettes, and precise typography to create a hospitality brand that feels timeless, grounded, and effortlessly elegant. A masterclass in hotel branding that shows how place, texture, and simplicity can build lasting impact.